「Rebonally」とは「Reborn（復活）」と「Eternally（永遠・不滅）」２つの意味を併せ持った名前です。「Rebonally」と命名したブランドには、日本の製造業（モノづくり）の復活と、日本の職人の技術を継承し１００年先まで残したいという２つの願いが込められています。日本には世界に誇れる素晴らしい技術があります。海外製の安価な製品が多く出回る中でも「日本製」は日本国内だけではなく世界から信頼されています。我々は、古来より受け継がれてきた日本の職人たちの「技術」や「魂」それら、日本のモノづくり文化を支えてきた確かな技術を活かし、現代のトレンドをMIXさせた今までに無い「本物志向」のオンリーワンの商品を開発・販売しております。大量生産大量消費の現代で、価格競争のみに巻き込まれない付加価値の高い商品を、日本国内はもとより世界中の本物志向の人々へと発信していきます。

Passion Embedded in the Original Brand “Rebonally”

“Rebonally” is a coinage combining the words “reborn” and “eternally.” The brand Rebonally represents two passions: the resurrection of the Japanese manufacturing industry and the desire to preserve the skills of Japanese artisans for centuries to come.
Japan has excellent skills and techniques that we can boast to the world. Although a large amount of inexpensive products made outside of Japan are sold in the market, Japanese-made products win the trust of consumers not only in Japan but also in the rest of the world. In this island country, where the skills and spirit of Japanese artisans in manufacturing have been handed down for centuries, we develop and sell unique products that are truly of an “authentic quality” created from a combination of the traditional spirit of manufacturing with modern trends. We deliver value-added products that stand outside of price competition in this modern era of mass production and mass consumption to those who appreciate genuineness both in Japan and across the world.

From “Made in Japan” to “Made by Japan,” our brand concept is based on who makes our products, not where they are made.
Hiro Corporation believes that products are given “true value” only when they are made by artisans with reliable skills.